Borrowing on the experience acquired from their father, a master hatter and artisan, his sons carry on the fine tradition of quality hat making. Today they incorporate all the fine techniques that the founder started back in 1949. Not a single step or process is skipped in bringing to the world premium hats and leather jackets with old western charm.
Today Bullhide® and Ruidoso® labels, Montecarlo's premium brands, incorporate all the western flavor and flair of the old west. Only the finest materials are used. Montecarlo has been recognized as a leader in the western fashion industry, because of their innovative and stylish designs. If it is backed by the Montecarlo label you know that you are getting a fine piece of Americana.
Take an additional 25% OFF already reduced prices upon checkout!
Shop with us online or at our store in Virginia Beach from November 9th through the 16th and receive 25% OFF your total purchase!*
For civilians celebrating our vets, we're offering 10% OFF your purchase.
Online shoppers use coupon code 2019VET10 upon checkout. CLICK HERE for details!
10% OFF on Select Felt Hats - Use Coupon Code FALLFELTS10 upon checkout.
$50 OFF ALL Men's & Women's Tin Haul Boots - Use Coupon Code WEARYOURMETALOUT upon checkout.
Watch the video for demonstration!